TikTok has never come even larger, and singles get arguably never been lonelier.

The social video clip app, which had been preferred pre-pandemic, blew right up as COVID-19 forced men and women to separate and host themselves in the home.

And it also ended up being TikTok that influenced Kim Kaplan to begin Snack , a video-first online dating app.

Kim Kaplan, creator of online dating software munch.

Kaplan, which previously labored within dating website PlentyOfFish for at least a decade, met with the advice for treat in March 2020. After that, the COVID-19 pandemic strike, and viewing TikTok blow up and observing this great article to the program only amplified this lady belief that movie matchmaking could be the following that larger factor for the a relationship planet.

Exactly what break on the market would you discover for online dating apps, and what generated you wish to make a thing that was actually video-first? (more…)